Keynote: Philip Sheldrake, Euler Partners
Philip is a Chartered Engineer and Managing Partner of social business consultancy Euler Partners. He wrote The Business of Influence: Reframing Marketing and PR for the Digital Age (Wiley, 2011), introducing the Influence Scorecard, a framework for social business performance management.
Philip's latest ebook, Attenzi - a social business story, was published in May 2013 with a foreword by Microsoft Yammer co-founder and CTO, Adam Pisoni. He has also contributed chapters to The Marketing Century, a book celebrating the centenary of the Chartered Institute of Marketing, and Share This and Share This Too from the Chartered Institute of Public Relations (CIPR).
He is a special advisor on social media measurement to the Association for the Measurement and Evaluation of Communications and The Conclave, and helps lead the global discussion on qualifying the value of PR / social. He made one of the first Web 3.0 presentations to the marketing and PR industry in 2010, and assisted the complete 2013 rewrite of WOMMA's Influencer Guidebook. Salesforce.com named Philip as one of its #SocialSuccess European Team 'first eleven'.
He's a main board director of Intellect, the UK trade association for the technology industry. Previously, Philip built and sold an award-winning public relations consultancy.